Driven by a passion that spans nearly a decade in the digital media space, Christina Rinaldi is a highly skilled and detail-oriented paid social expert. Her proficiency in paid planning, execution, reporting, and optimization is just the tip of the iceberg.

Having navigated diverse verticals, Christina has honed her ability to tackle complex challenges, leverage technical capabilities, conduct rigorous testing, and navigate policy restrictions with ease.

Christina's journey into the world of paid social began at one of the pioneering influencer marketing companies, where she played a pivotal role in shaping how paid social was approached from an influencer perspective. This experience, which she affectionately refers to as her "paid social bootcamp," exposed her to a myriad of responsibilities, from client proposals to basic ad compliance.

During her tenure managing paid budgets for industry giants such as Warner Brothers, Toyota, Acer, Sazerac, and many more, Christina spearheaded remarkable growth, scaling the paid side of more than one business from $1M to over $6M in revenue.

Continuing to elevate her skills and drive client ROI, Christina managed multiple business accounts for a major online retailer, overseeing monthly spends of up to $1.5M with exceptional results. With every campaign under her stewardship thriving, Christina recognized the opportunity to channel her expertise into her own venture — thus, Pop Paid Social was born.